Rory Sutherland: The Wiki Man

Or take the value of Wikipedia. The creation of this is more or less akin to installing a Bodleian library in every house in Britain. Does this massive new wealth register on GDP figures? Not a blip. Or the new availability of blogs and podcasts. Tremendous writers who, just a decade ago, would have been lecturing to half-empty theatres are now re

To put a value on the digital world by only tallying the money that changes hands is a little like trying to place a value on sex by simply measuring the amount spent on prostitution

people don’t do what they say they believe, they do what’s convenient and then they repent

I think the first role of marketing is to make a decision easy to make. And that mean firstly clarity in terms of choice, and secondly it means lack of anxiety. So the first role of marketing is not actually getting preference, it’s not actually getting someone to prefer a Philips TV, it’s getting someone non-anxious about buying a Philips.