Saved by sari
Rory Sutherland: The Wiki Man
sari added
But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future ... See more
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
sari added
Bits deliver information, but costliness carries meaning.
Rory Sutherland • Alchemy: The Surprising Power of Ideas That Don't Make Sense
This, from Rory Sutherland:
Logic requires that people find universal laws, but outside of scientific fields and once human psychology has a role to play, it is perfectly possible for behavior to become contradictory.... See more
A tax rise can cause you to work less because the returns of your labor are lower, or work harder to maintain your present level of
Sari Azout • Both are true
Nick Papanicolaou added
Cognitive Surplus: Creativity and Generosity in a Connected Age: How Technology Makes Consumers into Collaborators
amazon.com
andrea and added
What people do with their own money (their ‘revealed preferences’) is generally a better guide to what they really want than their own reported wants and needs.fn3 Had