One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane, is that physical direct mail continues to work really, really well.It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an ef... See more

Good read from @FinnMurphy12 on understanding which game you are playing in venture capital. It's worth emphasizing, with so much focus on attention, that there are (basically) two paths: 1) There are startups that are great at capturing our attention; hot technology, charismatic founders,... See more