Rory Sutherland on Why Marketing Is the Answer to Economic Growth
One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane, is that physical direct mail continues to work really, really well.It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an... See more
Rory Sutherland • Rory Sutherland on LinkedIn: #advertising #creativity #behaviouralccience | 348 comments
WHY RETENTION IS SO HARD FOR NEW TECH PRODUCTS
I’ve been staring at retention curve data for 15-plus years now.
I was a founder, a product manager, and now a VC. And at Andreessen Horowitz, I end up meeting hundreds of startups each year, many of them through our a16z speedrun program, where... See more
andrew chenx.com
Good read from @FinnMurphy12 on understanding which game you are playing in venture capital.
It's worth emphasizing, with so much focus on attention, that there are (basically) two paths:
1) There are startups that are great at capturing our attention; hot technology, charismatic founders,... See more
25 lessons from Rory Sutherland:
1. A flower is a weed with an advertising budget.
2. Consumer research is great at telling you what people did, it's terrible at telling you what people will do.
3. To reach intelligent answers, you often need to ask really dumb... See more