Rory Sutherland on Why Marketing Is the Answer to Economic Growth
How human psychology, choice architecture, and perceived value challenge tech-driven efficiency and automation-focused decision design
TRANSCRIPT
So, you know, one of my interesting questions is, you know, what interface will AI deploy to help us make choices? And will it make the mistake that you could very easily make? If you think about it, nobody clicks the I'm feeling lucky button on Google. I think it's still there, isn't it?
It's been there for years. And they've removed it and
... See moreWHY RETENTION IS SO HARD FOR NEW TECH PRODUCTS
I’ve been staring at retention curve data for 15-plus years now.
I was a founder, a product manager, and now a VC. And at Andreessen Horowitz, I end up meeting hundreds of startups each year, many of them through our a16z speedrun program, where... See more
andrew chenx.com
25 lessons from Rory Sutherland:
1. A flower is a weed with an advertising budget.
2. Consumer research is great at telling you what people did, it's terrible at telling you what people will do.
3. To reach intelligent answers, you often need to ask really dumb... See more