Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments
linkedin.com
Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments
The product of the railways is the timetable
springbett.substack.com
How human psychology, choice architecture, and perceived value challenge tech-driven efficiency and automation-focused decision design
TRANSCRIPT
So, you know, one of my interesting questions is, you know, what interface will AI deploy to help us make choices? And will it make the mistake that you could very easily make? If you think about it, nobody clicks the I'm feeling lucky button on Google. I think it's still there, isn't it?
It's been there for years. And they've removed it and
... See moreDesigning Transport for Humans, Not Econs - By Pete Dyson & Rory Sutherland - Behavioral Scientist
behavioralscientist.org