Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments
What happens when you give a load of engineers a brief? I always ask the question: What would’ve happened if you hadn’t given the brief for High Speed 2 to a load of engineering firms who immediately focused on speed, time, distance, capacity? What if you’d given the brief to Disney instead?
They would’ve said, “First of all, we’re going to rewrite... See more
They would’ve said, “First of all, we’re going to rewrite... See more
Adam Grant • Are We Too Impatient to Be Intelligent?
#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
player.fmOne of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane, is that physical direct mail continues to work really, really well.It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an... See more