Rory Sutherland

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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How Brands Grow

Byron Sharp

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How not to Plan: 66 ways to screw it up

APG Ltd

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Rory Sutherland: Life lessons from an ad man

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Eat Your Greens

Weimer Snijders

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Brand Gap, Revised Edition, The

Marty Neumeier

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