Steve gives some great advice on how to think about building great products. He says, your thoughts construct patterns like scaffolding in your mind. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. It's a rare person who etches grooves that are other than a specific way of looking at

Man is a competitive animal, and his states must be like himself.

And then if you have the book, I think you're especially going to be interested in the growth and decay chapter.

They're talking about civilizations.

I think with you and I, obviously the lessons for companies jumps off the page.

This is really why there's always more opportunity.