Rome wasn't built in a day

Engagement is a difficult part of community building. It can feel frustrating sending things over and over, doing things you feel go unnoticed, and seeing little to no progress day to day. The best advice I can give you is this: keep building. Build when you feel like quitting. Build when you feel there is no gas left in the tank. Build when you th... See more

The little things matter. I always like to send personalized notes and swag, but there are so many things you can do to keep it personal and show how grateful you are. Does your member frequent a particular restaurant? Get a gift card. Do they love a specific genre or author? Order a book. Do they frequent a certain coffee shop? Send them a blend f... See more