Elements like seamless translation and more efficient payment rails have lowered the level of investment required to push into new markets and have been a driving force behind increased, and earlier stage, cross-border investment.
With global distribution platforms, converging consumer tastes, more efficient business models, and emerging technologies breaking down many of the geographic barriers to building passionate communities, companies are being built and scaled around the world to capture value from this dynamic market.
As divergent as the product considerations, business model, or go to market strategy may need to be in order to find success in new geographies, a shared point of view on the value of expansion and a collaborative internal approach to accomplishing goals abroad needs to be established.