Roblox and the Dispersal of Creativity | No Mercy / No Malice

Some rare companies innovate on all three sides of the creator triad, crossing creation tools, distribution and monetization: Roblox, for example, provides accessible tools in Roblox Studio; allows developers to have their experiences discovered by the community; and shares earnings with developers via the virtual currency Robux, which underpins a ... See more

We’re already seeing this unbundling of consumer platforms starting within communities that have a deep affinity and sense of identity, and are not well served by general purpose social networks – for example, gaming communities assembling in virtual worlds such as Minecraft and Roblox and using Discord to communicate, communities that coalesce aro... See more

Roblox videos get over 10 billion views on YouTube monthly, and influencers and video creators are integral to this community. This is the metaverse, which is the next frontier for creators. Creating immersive and shared 3D worlds can offer a world of possibilities by moving from 2D, one-way communication platforms into 3D platforms.