Rise of the Next-Gen CFO: The Evolution of Finance’s Role and Tech Stack

I’m particularly bullish in the forecasting/planning and billing/invoicing subsectors as more companies in both the mid market and SMB will want easier ways to transact with their customers and plan for the future. Typically these functions have been reserved for the enterprise, but I believe that will change.

With the growth of cloud, functions that were previously manual like billing customers, managing expenses, and forecasting budget, became actions that could be productized — which led to a better experience for the user (the finance role) and the end customer (the payee, the customer, and one’s own employees.)

But as technology shifts to the cloud, there’s a complementary shift happening in favor of opex over capex. Operating expenses bear the advantage of a pay-as-you-go model for services used with comparatively little to no up-front investment. Not only is this a greater value prop, as a business is getting exactly what it pays for, but it’s also a st

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