added by sari · updated 2y ago
Rise of Subscriptions and the Fall of Advertising
- So, you’ve got a business that is starting to reach saturation on the subscription product, but since everything has to grow forever, it needs to find new revenue sources. And thus, the pivot to advertising has begun.
from The Pivot to Advertising Has Begun by Jacob Cohen Donnelly
sari added
- The ongoing collapse of advertising revenue within the creative media landscape certainly exacerbates the issue, with publications forced to rely on reader subscriptions, sponsored content, or pay-for-play coverage to fund their platforms – two out of three of which limit any negative feedback almost entirely.
from “I picked a bad time to become a critic” – Elizabeth Goodspeed on the collapse of design critique
mahi and added
- Advertising captures the same value from everyone and fails to unlock incremental value from the deepest layers of fans. Subscription + à la carte models better monetize superfans.
from The Business of Fame: 1920-2020 by Rex Woodbury
sari added