He dispels common misconceptions, such as the belief that IQ tests are biased or meaningless, and debunks simple interventions alleged to increase intelligence. 

In understandable language, Richard J. Haier explains cutting-edge techniques based on genetics, DNA, and imaging of brain connectivity and function. 

The text also explores potential controversies surrounding neuro-poverty, neuro-socioeconomic status, and the morality of enhancing intelligence for everyone.