Rework

If circumstances change, your decisions can change. Decisions are temporary.

Forget about the Wall Street Journal

Standing for something isn’t just about writing it down. It’s about believing it and living it.

The right time to hire is when there’s more work than you can handle for a sustained period of time. There should be things you can’t do anymore. You should notice the quality level slipping. That’s when you’re hurting. And that’s when it’s time to hire, not earlier.

Thank you for reading our book

You need less than you think

There are four-letter words you should never use in business. They’re not fuck or shit. They’re need, must, can’t, easy, just, only, and fast. These words get in the way of healthy communication.

It doesn’t matter how much you plan, you’ll still get some stuff wrong anyway. Don’t make things worse by overanalyzing and delaying before you even get going.

Culture is action, not words.