Rework

Start a business, not a startup

Nobody likes plastic flowers

Is it really worth it? Is what you’re doing really worth it? Is this meeting worth pulling six people off their work for an hour? Is it worth pulling an all-nighter tonight, or could you just finish it up tomorrow? Is it worth getting all stressed out over a press release from a competitor? Is it worth spending your money on advertising? Determine

You need less than you think

The best are everywhere

The best are everywhere

adding value? Adding something is

Pass on great people

Underdo your competition

Speed changes everything