2. On the internet, all actions are inscriptions.

this leads to static incentives in a dynamic world, and a sense of mindless repetition.

Structuration is a process of reciprocal interaction between human actors and the structural features of organisations, including organisations defined by technology. Human actions are both enabled and constrained by organisational structures; and those structures are the result of previous interactions.

Identity is contextual and, if we are to live, breathe, and grow, it has to remain contextual. The Internet of the “authentic self” — a loathsome, aberrant idea if there ever was one — is an exercise in slowly getting strangled by your past selves.

If you know to look, you can feel the difference between software crafted with care for its users and systems of vacuous tradition that just happen to be good at producing the vapid fodder of convenience.

Instead of building rooted, meaningful communities what we have is a worldwide eternal mosh pit. You can log out any time you like — but you can never leave.

4. On the internet, fighting about what has happened is far easier than imagining what could happen.

5. On the internet, action doesn’t build the future, it only feeds the digital archives of the past.

On the Internet, the nudgeocracy isn’t very invested in your agency. A key effect of nudging is to effectively externalise accountability: the choice architect decides how most people will react, but people remain accountable for their own choices.