Rethinking the unbearable weight of self-promotion

“I know a lot of people who make things who don’t stand proudly by their stuff, I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.

You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts and parts.

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I find myself tapping into Tyler’s fire constantly. Promotion isn’t a chore. It’s a gift. A chance for us to celebrate the effort we and others put into our work. We shouldn’t shy away from it or treat it like a burden. Relish it as an opportunity to honor something we worked hard to make that we believe in.

It’s also about promoting creatively. It’... See more