Rethinking the Unbearable Weight of Self-Promotion
That labor amounts to constant self-promotion in the form of cheap trend-following, ever-changing posting strategies, and the nagging feeling that what you are really doing with your time is marketing, not art. Under the tyranny of algorithmic media distribution, artists, authors — anyone whose work concerns itself with what it means to be human —... See more
Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.
In the past thirty years what it means to be an artist has dramatically changed.
Before the internet, being an artist meant operating in a very specific area where the gatekeepers, critics, and ways of doing things were well-structured and defined. You as the artist plugged into this system if invited (most artists... See more
instagram.com“I know a lot of people who make things who don’t stand proudly by their stuff,” Tyler says. “I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.... See more
"You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts
Rethinking the unbearable weight of self-promotion
But as the rapper Tyler, the Creator notes in an interview that lives rent-free in my head, promoting our work doesn’t have to be a chore — it’s an opportunity for us to honor what we worked so hard to make: