Restaurant-to-consumer: Can the experience be sold online? | Thingtesting

In the US, entrepreneur Sam Bernstein radically pivoted his business LoftSmart, a student rental marketplace, to relaunch as Table22. Since March, the company has been working with restaurants to help them provide a suite of online services, including takeaway meals and virtual wine tastings and cooking classes.

These initiatives are certainly a feel-good way for customers to continue to support the hospitality industry – but it remains to be seen if they can provide enough of a boost for restaurant owners to continue partnering with them in the long term. External interventions on the hospitality industry don’t always go well, particularly where there’s a... See more