& neither do great products.

the best ones start with one sharp idea.

one emotional truth.

one unshakable hunch about how the world should be.

that’s the root.

not the feature list. not the roadmap. not the tech.

the story is the root.

everything else grows from that.

when you don’t build from story, you start stacking.

resist the urge to complexify.

don’t make it bigger. make it clearer.

don’t show range. show conviction.

when you have a story that’s real,

you don’t need to do a lot.