Research Guides: Demographics: Age Groups

There are two segments of the U.S. population that I’ve started calling “the barbells”: the oldest Americans (~65+) and the youngest Americans (~10 and under). In each segment, major demographic trends are colliding with increased tech adoption.

The United States is currently populated by six generations: Silents (born 1925–1945), Boomers (1946–1964), Generation X (1965–1979), Millennials (1980–1994), Generation Z (aka iGen or Zoomers, 1995–2012), and an as-yet-unnamed generation born after 2013 (I call them Polars; some marketers have called them Alphas). Generations aren’t just an Americ

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