Research Guides: Demographics: Age Groups
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Research Guides: Demographics: Age Groups
There are two segments of the U.S. population that I’ve started calling “the barbells”: the oldest Americans (~65+) and the youngest Americans (~10 and under). In each segment, major demographic trends are colliding with increased tech adoption.
Rex Woodbury • Building for the Barbells
The United States is currently populated by six generations: Silents (born 1925–1945), Boomers (1946–1964), Generation X (1965–1979), Millennials (1980–1994), Generation Z (aka iGen or Zoomers, 1995–2012), and an as-yet-unnamed generation born after 2013 (I call them Polars; some marketers have called them Alphas). Generations aren’t just an Americ
... See moreJean M. Twenge • Generations
The 2020s are a dynamic decade for the six living American generations. Silents are enjoying their retirement again after locking down during the pandemic. Boomers, who dominated the culture for decades, are retiring at a rapid clip. Gen X’ers are moving into top leadership positions, sometimes reluctantly. Millennials are entering the prime of lif
... See moreJean M. Twenge • Generations
because 2018 and 2020 were the first election years when the majority of 18- to 24-year-olds were Gen Z, not Millennials.