Assembling an interviewing team The team can be augmented by an observer who acts as the second pilot. When an interviewer becomes hesitant, an observer can help. Observers can also take notes, which is extremely helpful if the respondent does not consent to record the interview.

Preparing the questions It is a good idea to prepare eight to ten questions, considering that almost everyone will have some clarifying or follow-up questions. In general, avoid asking for compliments or taking an aggressive position.

More listening, less talking The interviewer may just be thinking over the question at hand, so don't rush to fill those silences when you're less experienced.

--------------------------------------------- Starting off the right foot The interviewer and interviewee should have cameras to see each other during an interview. If a respondent cannot turn on the camera, make sure your camera is on as well.

Choosing an interview tool You can use whatever tool is more familiar to you, but make sure it allows for recording your interviews. Some companies approve specific solutions like Microsoft Teams.

Closing on the right note If it's supposed to take 40 minutes, then it'll take 40 minutes. If you're running out of time, let an interviewee finish their thought before asking the last question.

Structuring information You can structure your notes even better if the tool you're using allows you to use tags. When working with transcripts, identify the main ideas and topics. You can use these insights for all kinds of things — from adding new features to enhancing your custom journey map.

Instructing respondents Practice shows it's worth reminding users about the upcoming interview. Calendly lets us reschedule with ease - a respondent simply follows a link from the invite and chooses another time.

Training before an interview If you can't run a trial, discuss your approach with your team members after the interview to get feedback and make adjustments to your approach.