Relevance: Making Stuff That Matters

Marketing

Bernadette Jiwa • 3 highlights

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Make Your Idea Matter: Stand out with a better story

Bernadette Jiwa

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Difference: The one-page method for reimagining your business and reinventing your marketing

Bernadette Jiwa

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Different: Escaping the Competitive Herd

Youngme Moon • 1 highlight

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Meaningful: The Story of Ideas That Fly

Bernadette Jiwa

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ZAG: The #1 Strategy of High-Performance Brands

Marty Neumeier • 40 highlights

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Brand Gap, Revised Edition, The

Marty Neumeier

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Perennial Seller: The Art of Making and Marketing Work that Lasts

Ryan Holiday

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