Of course the thing about beginning again — about starting over midway through is that you have to be willing to watch yourself die.

I learned that from writing this newsletter.

Next week, it will be three years since I launched the cereal aisle, and I think the most important thing I have learned in the time since is that rebirth is on the other... See more

eflecting on these points, you might say the process feels messy and unpredictable. Indeed, it should. The birth of something great is never serene. It’s a series of cracks and contortions in the rock, each break revealing a new gleam beneath the surface. Over time, what was once ambiguous becomes inevitable—what was once a mad experiment looks, in... See more