Reimagining the Research Lab

We’re beginning to see individual creators bundling together (e.g. the everything bundle), and there are examples of companies that are at least partially audience-funded (e.g. are.na’s investment campaign).

And maybe there’s a way to put consulting inside this research frame also? Ben Pieratt’s live pre-brand experiments are intriguing as as a new model of funding work and working in public.

One unresolved tension here is how to mix individual backers with institutional backers. Andy covered his first year’s expenses via a grant from Emergent Ventures for example. This might be a strong argument for a more sophisticated platform than Substack to run the subscriptions through - ideally you’d like some nice way to combine individual back... See more