Reimagining Design: Unlocking Strategic Innovation (Simplicity: Design, Technology, Business, Life)

Professional designers know their craft, much like business folks and engineers know theirs. With design being probably the least understood in the multidisciplinary mix, folks are often surprised when designers deliver so much more than what’s usually expected.

I do believe the future will have a place for hybridity and singular experts, but the organizational construct needs to nurture breadth and depth across the board.

If you happen to be in a start-up or part of an enterprise’s innovation group charged with building a new business offering from the ground up (i.e., vertical growth, or building something from nothing), then reimagining design can give you a leg up on getting started if you commit to setting a multidisciplinary tone from day one. Founders with a n

One of my former design colleagues, Vanessa Wolfe-Coote, now a partner at KPGM, asked our BCGDV Sydney design team what gets them out of bed in the morning. They said, “Creating the future.” That reply really stuck with me.

In my unorthodox path through engineering, business, and design, curiosity has been the defining thread through every chapter of my experience.