Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation

What I’m talking about goes beyond integrity. We need to reassert and expand our understanding of business’s relationship to social and environmental responsibility.

you, as a solo practitioner, may have the home court advantage when it comes to the agility required to see new ideas through to fruition.

The abundance of brain research indicates that much of our ability to have insights, see connections, be creative, and innovate better is governed by controllable factors. Your brain can reinvent itself through many thought- and activity-based actions that spark the creation of new pathways that reroute, readjust, and otherwise change the brain’s n

The more you map culture, the more you will know how to spot it and channel it in your favor.

Recognition of this theory played a part in P&G’s decision to simplify its range of Head & Shoulders shampoos from 26 to 15, which resulted in a 10 percent increase in sales, according to Sheena Iyengar.

Worse, by the time a company creates something based on a trend, everyone else has already done so; it’s last in, so it’s not noteworthy. It’s not so easy to differentiate oneself at that point.

Indeed, the entire gestalt of a new product must send an immediate and direct message to the consumer: this product is going to make my life (or a task) simpler, better, and more enjoyable.

The easier an innovation is to try, the faster it can diffuse—as long as it works and has a valued perceived benefit. When people can reassure themselves that something works before they put money on the table for it, they are more likely to purchase it in the long run.

He found that when people are confronted with too many options, they are likely to experience anxiety, regret, and even paralysis.