People are not yet talking about “culture strategy,” but they will, especially as popular culture has become the prevailing culture.

“I detected a pattern suggesting that something everyone else had overlooked often became the basis of an inventive solution,” he says. “If I could understand why people overlook certain things, then develop techniques for them to notice much more readily what they were overlooking, I might have a chance to improve creativity.”

Red Threads are the connecting strands of relationships in which knowledge, memories, and insights are woven together to create a multitextured fabric of seamless interconnectivity. Red Threads can also connect new products and services with consumer desires, and “despite the time, place, or circumstances are destined to meet” and succeed.

Innovation is individual.

Just because you love an idea and think it’s great does not mean that your intended market will respond accordingly. Innovators can become so attached to a particular iteration of a concept that they miss information telling them to pivot one way or another to improve on their innovation.

Segmentation is about talking to someone at a single moment in time, and there are so many moments in time. We are situational animals, and we use products differently depending on our mood and the circumstances in which we find ourselves. That’s another reason why segmentation studies don’t work. From this perspective, it is almost impossible to u

Worse, by the time a company creates something based on a trend, everyone else has already done so; it’s last in, so it’s not noteworthy. It’s not so easy to differentiate oneself at that point.

The breaking down and storing of information is analysis, whereas searching and combining information is considered intuition.

considering—it may be in your financial interest not to muck up your innovation with distracting add-ons that could lower the perceived value of what you’re offering.