Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation

Your insights will bubble up when you connect consumer behavior and interpret it culturally.

This suggests that the popular strategy of adding premiums to products can sometimes hurt, rather than increase, sales.”

The abundance of brain research indicates that much of our ability to have insights, see connections, be creative, and innovate better is governed by controllable factors. Your brain can reinvent itself through many thought- and activity-based actions that spark the creation of new pathways that reroute, readjust, and otherwise change the brain’s n

“The single biggest driver of stickiness, by far, was ‘decision simplicity’—the ease with which consumers can gather trustworthy information about a product and confidently and efficiently weigh their purchase options. What consumers want from marketers is, simply, simplicity,” write Patrick Spenner and Karen Freeman in “To Keep Your Customers, Kee

The Web arose as an answer to an open challenge, through the swirling together of influences, ideas and realizations from many sides until by the wonders of the human mind, a new concept jelled. It was a process of accretion, not the linear solving of one problem after another.

Putting yourself in situations that force you to think beyond what is obvious may enhance the effectiveness of transient hypofrontality.

Individuals can be change makers, and the micro results can turn into macro movements when people naturally recognize the benefits. Small changes eventually add up to a groundswell.

Innovations that evoke a “that’s what I’ve been looking for” response in consumers will capture an audience.

The more you map culture, the more you will know how to spot it and channel it in your favor.