Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
We all have ideas that never went anywhere. It’s time to unearth old notes from previous development projects. Are there innovations or ventures that you started to work on and then abandoned for some reason?
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Just because you love an idea and think it’s great does not mean that your intended market will respond accordingly. Innovators can become so attached to a particular iteration of a concept that they miss information telling them to pivot one way or another to improve on their innovation.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
The breaking down and storing of information is analysis, whereas searching and combining information is considered intuition.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Design (of both the product and its wrapping) is not about being artistic; it’s about creating something that communicates its value in a unified, aesthetically pleasing, captivating, and easy-to-understand way.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Chance favors the connected mind. —STEVEN BERLIN JOHNSON
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
“When people make choices in a market economy, they are deliberately choosing the solution that best meets their needs. Also, we don’t want to have to depend on donor grants and donations. That’s not sustainable.”
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
“I detected a pattern suggesting that something everyone else had overlooked often became the basis of an inventive solution,” he says. “If I could understand why people overlook certain things, then develop techniques for them to notice much more readily what they were overlooking, I might have a chance to improve creativity.”
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
One of the reasons why so many people fail when they think that an unusual observation is a key to an insight is that they don’t bother to find out whether or not the observation is linked to a greater cultural extension.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
“The single biggest driver of stickiness, by far, was ‘decision simplicity’—the ease with which consumers can gather trustworthy information about a product and confidently and efficiently weigh their purchase options. What consumers want from marketers is, simply, simplicity,” write Patrick Spenner and Karen Freeman in “To Keep Your Customers, Kee
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Achievement demands connecting to your personal motivations and desires, but then reaching beyond your feelings, and often past your comfort zone, so that you can expand your knowledge, face obstacles with curiosity rather than fear, accept and judge criticism, and act, always act.