Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation

Who Do You Want Your Customers to Become?

by Michael Schrage

Creative Confidence: Unleashing the Creative Potential Within Us All

by Tom Kelley

1 highlight

Originals: How Non-Conformists Move the World

by Adam Grant

4 highlights

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

1 highlight

Perennial Seller: The Art of Making and Marketing Work that Lasts

by Ryan Holiday

Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath, Dan Heath

1 highlight

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

by Seth Godin

This is Marketing: You Can’t Be Seen Until You Learn To See

by Seth Godin

9 highlights