Recession Mixes and Cyber Matchmakers
Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter O... See more
Jay Drain Jr • Consumer Social is Eating the World
In addition to being modeled after addictive casino games, online dating and apps are optimized for user engagement (i.e. membership and advertising revenue) instead of user desired outcome (i.e. finding your future husband).