Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter... See more

In a world awash with information and eye candy, “social gaming” is rapidly evolving as the largest existential threat to legacy media’s claim on engaged consumer attention. Trust and manipulation issues are also causing people to look beyond incumbent social media platforms such as Twitter, YouTube, Instagram and Facebook.