Another brand with this outlook (and an avid Gen Z following), is Madhappy, an “optimistic lifestyle label.” It was born out of a desire to create a brand infused with positivity and inclusivity—in stark contrast to the exclusive, aloof attitude of most streetwear brands.

“95% of people are affected by acne so it doesn't make sense to position it as an aberration. It is a great equalizer—you can see that high-profile public figures have acne. There is no expensive cure. Self acceptance is the #1 thing...You don’t have to arrive at this finish line that is clear skin.”