added by sari · updated 9mo ago
Real brands for real humans.
In the culture where people largely express who they are by tagging the brands they choose to wear, eat, and wash their face with , it was surprising to come across someone whose identity doesn’t revolve around brands.
from Have We Reached Peak Brand? by Viktoriia Vasileva
réka added
- Any brand can cultivate a select group of people who are passionate about what it stands for and seeks to do in the world. Your focus might be hobbies like coffee making, running or self-care rituals; issues like gender equality and sustainability; or simply certain aesthetics.
from Fundamentals of modern loyalty by Substack
Mila Superstar added
- We’ve strived really hard to make sure that there’s a real humanity and a bit of a soul in the brands we create — knowing full well they’re still a company, they’re still for-profit — but in terms of the persona, in terms of how they’re brought to life, having that empathy and having that humanity is something that we work really hard for.
from Designing in a crisis by Dan Frommer
sari added