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You need a point of view. Something you stand for. Something you believe that others don’t. Something you see that others are blind to. That’s the writing that spreads and makes a difference.
David Perell • Tweet
A question I think about a lot:
What important truth do very few people agree with you on?
I also think a lot about the concept of a spiky point of view:
A spiky point of view is a perspective others can disagree with. It’s a belief you feel strongly about and are willing to advocate for. It’s your thesis about topics in your realm of expertise.
A point of view is different from having a point. A point is an idea intentionally expressed. A point of view is the perspective—conscious and unconscious—through which the work emerges.
Rick Rubin • The Creative Act: A Way of Being
