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Recipe for success: underpromise and overdeliver.
Kevin Kelly • Excellent Advice for Living: Wisdom I Wish I'd Known Earlier
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7) Make a promise in the title so the reader knows exactly what they're going to get if they click. Then, deliver on the promise.
Simon Joliveau Breney added
The prevailing dogma is that startups should ship and iterate as quickly as possible. Scott believes that’s often counterproductive. You need to “surprise and delight” your customers to create a product that grows organically. You can’t do that by simply meeting a user’s expectations; you must surpass them. Doing so takes time and polishing.
