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In my past experience as the VP of Product at Substack, and now as the cofounder of Every, I’ve noticed an obvious pattern to the moment when paid newsletters generate the most subscribers: It’s when the writer sends an email to free users that is primarily a pitch to become a subscriber. This could take the form of an announcement, a regular... See more
Nathan Baschez • What’s Next for Creator Platforms? Learning to Sell
Last week, we sent a weird little email to people who started upgrading to Sublime Premium and bailed.
It took off. It even got called “the most delightful business email ever written.”
Here's the email:
https://x.com/ungatedlife/status/1929319666482102338
So we figured… why not extend the offer to Premium folks who want to go all in?
... See more