Read Sir Lucian Grainge’s 2025 memo to Universal Music Group staff: ‘Streaming 2.0 will represent a new age of innovation, consumer segmentation, geographic expansion, greater consumer value and ARPU growth.’...

Read Sir Lucian Grainge’s 2025 memo to Universal Music Group staff: ‘Streaming 2.0 will represent a new age of innovation, consumer segmentation, geographic expansion, greater consumer value and ARPU growth.’...

Murray Stassen musicbusinessworldwide.com

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“Built on a foundation of artist-centric principles, Streaming 2.0 will represent a new age of innovation, consumer segmentation, geographic expansion, greater consumer value and ARPU growth,” writes Grainge in today’s letter.

Murray Stassen • Read Sir Lucian Grainge’s 2025 memo to Universal Music Group staff: ‘Streaming 2.0 will represent a new age of innovation, consumer segmentation, geographic expansion, greater consumer value and ARPU growth.’...