Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life

Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner (aspi... See more

The shift to a locked-in world has accelerated the acceptance of identity as distinct from physical body or place. We still want to communicate, socialize, and play during this time but have only a digital version to offer. Those constraints are forcing new expressions of selfhood. This is in stark contrast to the masked, distant, de-individuated p... See more

The Era Of Multiple Identities: We Discover, Embrace, & Express Our Multiple Selves -> From networks like Discord, where users are represented by whatever name and avatar they choose, and ItsMe, where people connect in real-time using a creative avatar of their choosing, we’re seeing huge growth in willingness to engage, transact with, and befriend... See more