Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life
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Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life
Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making... See more
Kirsten Green • The CQ | Why the Deepseek Chaos Spells Opportunity for Consumer AI
Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner... See more
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
it’s a directionally correct generalization, and it’s showing itself in where and how people interact online. Many young people prefer the facelessness of Discord, Reddit, a crypto pfp. With the rise of privacy online—both anonymity and pseudonymity—we’ll see more people express themselves through new personas that obscure their “real” identity.
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