As we have seen in the previous theses, our digital environment:

Regulates our lives towards a smaller number of paths purposely designed by others rather than trails more fortuitous and exploratory.

Builds up a monolithic authentic self rather than a lush set of mutually-enriching contextual identities.

Is heavily focused on categorising people,

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- "the concrete practices of the tech industry now structure identity and individuality in ways that support its own hegemony. While it presents endless avenues for expression, it sees us as wholly reducible to market logic, where we are real to the degree that our consumption habits are rational. This vision of selfhood promotes uniformity and... See more

It argues that in a digital world saturated with curated personalities, forced algorithms, and unrealistic expectations, so many of us are losing touch with who we truly are. Rather than listening to our inner voice, our identity get’s shaped by what performs the best.