RaaS Operations 101

It’s relatively easy for a customer to try a RaaS offering because they don’t need to commit to significant capital expenditures. They treat the robots as an operating expense.

Because you retain ownership over the robot, you are justified in retaining ownership of the data you collect (within reason) and using that to improve your offering.

Because this is priced as a service, you’ll be rightfully judged on your service’s uptime and reliability. This is measurable.

Customers are willing to pay more over time than you could have charged them up front because they are paying for the continuous delivery of value.

Because you deliver and capture value over time and drive that value through software, it is easier to price based on value.