Anybody have any thoughts on it? I have a subscription to AdWeek that I thoroughly enjoy and have the staple books at home (On Advertising - Ogilvy, Hey Whipple Squeeze This - Sullivan & Boches, etc.) but want to expand my resources and print material for inspiration. Is the AdWeek Copywrit'ers Handbook resourceful? What other suggestions do yo... See more
reddit.comAdWeek Copywriter's Handbook
Scientific Advertising by Claude Hopkins
Tested Advertising Methods by John Caples - Do not get any copy beyond the 4th edition. In the 5th edition another copywriter updated (ruined?) it.
How to Write a Good Advertisement by Victor Schwab
The Robert Collier Letter Book by Robert Collier
Breakthrough Advertising by Eugene Schwartz
Influence: The Ps... See more
Tested Advertising Methods by John Caples - Do not get any copy beyond the 4th edition. In the 5th edition another copywriter updated (ruined?) it.
How to Write a Good Advertisement by Victor Schwab
The Robert Collier Letter Book by Robert Collier
Breakthrough Advertising by Eugene Schwartz
Influence: The Ps... See more