It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like... See more

If you’re exhausted from creating content that disappears in 24 hours, here’s your next move:

• Create 1–2 evergreen pieces per month. Find your own rhythm instead of being pressured by “post every day”.


• Use Pinterest to circulate them. It’s a search engine, not just a moodboard.


• Use email to deepen the relationship. Create trainings that can be

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Echoes of my studies in Communications filled my head: Why did we need to commodify ourselves? Why couldn't we just have space to be?