To accomplish this goal, the “proud extroversion” of the early Web soon gave way to a much more homogenized experience: hundred-and-forty-character text boxes, uniformly sized photos accompanied by short captions, Like buttons, retweet counts, and, ultimately, a shift away from chronological time lines and profile pages and toward statistically opt... See more

Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.

That business model is still what most of the Internet relies on today. Rev... See more