Quibi is the anti-TikTok (that's a bad thing)

Unlike Netflix, Quibi is explicitly focused on one format - mobile - and one content type - well-produced short-form. They solve for one Job to be Done: something to watch while commuting or waiting in line.

The consensus view, then as now, is that the content was not good, it was not shareable (no screenshots!), and that Quibi blew through too much money too fast, before they could figure out what they were doing. But also, they spent too little money to effectively compete with Netflix, HBO, Apple, Disney, etc.

Instead, I think Quibi’s failures can be mainly attributed to flawed executions in its technology building, marketing, and content acquisition. Basically, in attempting to create a juggernaut video app, Katzenberg and his cohorts failed to incorporate many of the strategies that other streaming giants pioneered. Here are four ways I would have appr... See more