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Quibi could have succeeded. Here's how
Bought the content outright instead of licensing it
Simon Owens • Quibi could have succeeded. Here's how
Published to all devices
Simon Owens • Quibi could have succeeded. Here's how
Devoted half my content budget to YouTubers
Simon Owens • Quibi could have succeeded. Here's how
Instead, I think Quibi’s failures can be mainly attributed to flawed executions in its technology building, marketing, and content acquisition. Basically, in attempting to create a juggernaut video app, Katzenberg and his cohorts failed to incorporate many of the strategies that other streaming giants pioneered. Here are four ways I would have appr... See more
Simon Owens • Quibi could have succeeded. Here's how
Released the first season of every show on free platforms like YouTube