added by sari · updated 2y ago
Quibi could have succeeded. Here's how
- Fourth, I’m surprised that they weren’t able to make a bigger splash with their marketing, given the enormous budget. It seems like it focused too much on the concept of Quibi, and not enough on getting a compelling trailer for a specific show in front of people.
from Not Found by Nathan Baschez
sari added
- It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020. You can decide which best describes Quibi, Hollywood’s $1.75 billion-funded attempt at a mobile-only Netflix of six to 10-minute micro-TV show episodes. Quibi manages to miss every trend and tactic that could help make its app popular. The ... See more
from Quibi is the anti-TikTok (that's a bad thing) by Josh Constine
sari added
- The consensus view, then as now, is that the content was not good, it was not shareable (no screenshots!), and that Quibi blew through too much money too fast, before they could figure out what they were doing. But also, they spent too little money to effectively compete with Netflix, HBO, Apple, Disney, etc.
from Not Found by Nathan Baschez
sari added