The consensus view, then as now, is that the content was not good, it was not shareable (no screenshots!), and that Quibi blew through too much money too fast, before they could figure out what they were doing. But also, they spent too little money to effectively compete with Netflix, HBO, Apple, Disney, etc.

It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020. You can decide which best describes Quibi, Hollywood’s $1.75 billion-funded attempt at a mobile-only Netflix of six to 10-minute micro-TV show episodes. Quibi manages to miss every trend and tactic that could help make its app popular. The... See more