Quibi Can Turn It Around By Doing This — Ari Lewis

It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020. You can decide which best describes Quibi, Hollywood’s $1.75 billion-funded attempt at a mobile-only Netflix of six to 10-minute micro-TV show episodes. Quibi manages to miss every trend and tactic that could help make its app popular. The ... See more

With prices like $5 / month or $8 / month for a commodity mobile platform, the concern is that pricing will soon shift to a “first year free” model or be entirely free, shifting the economic model to one that emphasizes broadcast advertising sales patterns. While this could bolster early acquisition, it degrades Hollywood’s trust in the platform. W... See more

The Fix: Quibi should take a hint from Brat TV, the Disney Channel for the YouTube generation that gives tween social media stars their own premium shows about being a grade school kid to create content with a built-in fan base.

Instead, I think Quibi’s failures can be mainly attributed to flawed executions in its technology building, marketing, and content acquisition. Basically, in attempting to create a juggernaut video app, Katzenberg and his cohorts failed to incorporate many of the strategies that other streaming giants pioneered. Here are four ways I would have appr... See more