Quibi Can Turn It Around By Doing This — Ari Lewis

Jeffrey Katzenberg relied on the entertainment model of yesteryears: banking on celebrity appeal. One example is Quibi shelling out $6MM to Reese Witherspoon. Don't get me wrong. I love her as much as the next person in Legally Blonde. However, no one is rushing to hand Quibi their money as she narrates a nature documentary.

Spending money doesn't change the fundamental laws of supply and demand. There is a ton of content out there, but the next generation of consumers want content by people they understand. 40% of millennials believe their favorite creators understand them better than their friends.