Questioning What's Better

I know this is controversial talk and antithetical to the success mantras of the metric obsessed, performative, materialistic, linear, Key Performance Indicator driven world we live in, but someone needs to play the role of the annoying child who questions lazily adhered to and potentially harmful conventions, if only to stress-test them. I mean, w... See more

The paradigm we casually call business is just one approach to human exchange. It was built in an industrial era, and for it. Its fundamental assumptions—shareholder value creation, mass production, hierarchical management, disposable goods made for consumers—are today less profitable, useful, worthy, and beneficial than ever. Betterness, in contra

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“You hear in business meetings that if you can’t measure it, you cannot improve it. These kinds of statements are taken as truths. And over time, I realized [that] used in the wrong context, they tend to cause a lot of damage that we don’t even realize because we feel like we are being smart when we say, “This thing must be measured before we can i... See more

In Are We Too Impatient to Be Intelligent?, advertising executive Rory Sutherland challenges our knee-jerk assumption that faster is always better. He asks us to consider what might happen if we approached problem-solving and decision-making with a more open-ended, human-centered perspective.

He offers a thought experiment: what if the brief to des... See more