Quantifying the User Experience: Practical Statistics for User Research

You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Chris Goward

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Naked Statistics: Stripping the Dread from the Data

Charles Wheelan

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How to Measure Anything

Douglas W. Hubbard

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How to Measure Anything

Douglas W. Hubbard

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Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

Thomas H. Davenport

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Think Twice: Harnessing the Power of Counterintuition

Michael J. Mauboussin

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