In a 2010 essay, Chris Dixon wrote, "The next big thing will start out looking like a toy." Provocative. What he meant was that new technologies are often dismissed as toys because they undershoot user needs, and that that ones that make it out of toy phase and into the zeitgeist do so because they ride external forces.

Iconic successes seemed outright strange at first: Amazon (wait days to receive a product you’ve never seen), eBay (buy beanie babies from someone thousands of miles away), Google (trust an algorithm to answer your questions), LinkedIn (publicly post your resume), Facebook (share personal updates with people you haven’t seen in years), Airbnb (stay... See more

The algorithm wants us to think bigger numbers always win. But could 1,500 of the right people be enough?

Joshua Citarella and I started a podcast called "New Creative Era" earlier this year. The numbers (about 1,500 downloads per episode) were smaller than expected.

But after initial discouragement, we started talking about quality versus quantity... See more