This is a book about following associations—and about how they cohere into something tangible. And, in retrospect, this string (how my mind was looking to put something together before I was aware of it) was this book’s genesis: If I could somehow make the process legible, I might find making art myself less intimidating and begin to make headway.

I’ve always been a freak for the zealous pursuit of the better, especially where culture is concerned. I love the story of it, and also the motive. So that, too, is what this book is—a celebration of the art that happens when instinct meets rigor.