Most PR/FAQs are rejected, and the ones that pass often generate further questions that need to be answered. This is a feature, not a bug. Spending time up front to think through all the details of a product preserves your company's resources to build products that will yield the highest impact for customers and the business.

Amazon.com has a product development process they call Working Backwards. Rather than starting from an idea or a technology, you start by writing the press release for the product.

The target audience is the customer.

The press release is circulated internally.

If the press release isn't compelling, you don't have a strong product hypothesis. Iterate!... See more

Another one of the biggest benefits of a written PR/FAQ is that it enables the team to truly understand the specific constraints and problems that would prevent a new product idea from being viable and aligning on them.