Putting Amazon’s PR/FAQ to Practice

Another one of the biggest benefits of a written PR/FAQ is that it enables the team to truly understand the specific constraints and problems that would prevent a new product idea from being viable and aligning on them.

The Features and Benefits of the PR/FAQ The primary point of the process is to shift from an internal/company perspective to a customer perspective. Customers are pitched new products constantly. Why will this new product be compelling enough for customers to take action and buy it? A common question asked by executives when reviewing the product f

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Most PR/FAQs are rejected, and the ones that pass often generate further questions that need to be answered. This is a feature, not a bug. Spending time up front to think through all the details of a product preserves your company's resources to build products that will yield the highest impact for customers and the business.