Purpose, not platitudes: A personal challenge for top executives
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Purpose, not platitudes: A personal challenge for top executives
Peter Drucker said that “making money for a company is like oxygen for a person; if you don’t have enough of it you’re out of the game.” In other words, profitability is a performance requirement for all businesses, but it is not a purpose. Extending Drucker’s metaphor, companies who take profit as their purpose are like people who think life is ab
... See morePeter M. Senge • The Fifth Discipline
The single most important thing you can do for your company today is to define your MTP. It will make decision-making easier, it will make recruiting easier, it will make fundraising easier, and perhaps more importantly, it will make your life more meaning
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Purpose represents a specific intention, a course of action, and an aim toward which we point ourselves.