Purpose, not platitudes: A personal challenge for top executives
updated 4mo ago
updated 4mo ago
Leaders must get across the why as well as the what. Their people need more than milestones for motivation. They are thirsting for meaning, to understand how their goals relate to the mission
sari and added
Kyle Steinike added
A company that lacks a purpose worthy of commitment fails to foster commitment. It forces people to lead fragmented lives that can never tap the passion, imagination, willingness to take risks, patience, persistence, and desire for meaning that are the cornerstones of long-term financial success.